Rebranding Generali Slovensko

GENERALI SLOVENSKO, an insurance company, has become a part of Generali PPF Holding, one of the biggest insurance groups operating in Eastern Europe. Nowadays, they provide services for more than 9 millions of clients in this region.
Union with Česká Poisťovňa Slovensko led to creation of a new identity for the company as well as to related rebranding project. Graphic services were provided by advertisement agency in charge.
Before company rebranding took place, InterWay had been providing websites and various intranet and sale supporting applications for both companies involved. Symbolically, on 1st October 2008 at midnight – the official rebranding term -  InterWay handed in applications in new visual featuring new informational-identification features.
A completely new web portal was designed and a number of specific tasks must have been solved within the framework of integration activities. In the field of database integration, management and generation of investment fund outputs needed to be solved; the two former companies had been using different technologies on their portals. In the same time, new tools were designed to be used for subsidiary management at the website as well as for minor computing activities.
As a part of rebranding, the company’s intranet and extranet were redone. Regarding that operation, we designed new supporting intranet subsystems, such as organization structure management, and a number of related issues.
Specific rebranding activities and joint project coordination comprising several suppliers resulted into the timely deployed new web portal and deployment of other intranet applications. Despite a very short release-planning period of the project, we managed to fulfil all necessary tasks in time and to their full extent as had been defined in project time plan and as required by Generali Slovensko poisťovňa, a.s.