Complex marketing campaign should consist of :
Reports – continuing marketing campaign
Campaigns are evaluated not only in the end but also during the process by continuing monitoring of their success. It is not only about statistics Google Analytics, but about special reports especially for our customers´ managers.
SEO - Search Engine Optimization
Search Engine Optimization is service ensures increasing your website position in search results (full text search). Searches provide possibilities of automatic whole internet scanning. Data and websites´ contents found are not saved passively into database but they are systematically evaluated and sorted out according to the criteria. The results are read more »
PPC advertisement – links sponsored
PPC advertisement (pay per click) is a very effective form of online advertisement. The fact is that client pays only for a real click on his advertisement that means he pays only for real visitors of his website. According to sources, links sponsored represent more than 40 % of online advertisement´s investments. This type of advertisement is able to multiply conversion in the case that the number is reasonable.
Linkbuilding is well known technique to increase popularity and relevance of website. A lot of articles were written about link building technique and its rules are updated continuously. Recently, it was enough to leave your links to other sites. But nowadays, the searchers for example Google, Bing , Yahoo and etc., take into account the quality of sites where your link is left. So, it is important to leave your link only on sites with good quality and similar field of work. That´s the reason why linkbuilding is important part of complex marketing campaign of our clients.
Social media marketing – Social networks
Social networks – Facebook, Twitter, Google+, Linked In - nowadays, social networks are new phenomena of the Internet and have important place in current online marketing mainly because a lot of users log in daily. In the fact, social networks are relevant mediator of your website´s visits and important communication tool as well. We create and manage not only groups on social networks but also applications, games, competitions and etc. Read more»
Copywriting means writing texts on websites. First, visitor scans whole website and then starts to search needful information. It is not easy to write text with good quality. SEO and copywriting are interconnected, searchers focus not only on source code, but also on quality of text on your website.
Newsletter – direct e-mail
Direct e-mail or newsletter is sent to your customers regularly. Despite of the problems with spam, according to world statistics e-mail marketing is one of the strongest tools of effective relationship management with customers. Moreover, newsletter must meet several criteria to be able to catch visitor ´s attention by title, provides useful information and last but not least deliver the results. Read more»